Fabian Engeln
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Jul 1, 22
Session Tracking in Google Analytics for in-depth Customer Journey Analyses
How to configure Custom Tracking in Google Tag Manager and Google Analytics to Capture Client ID, Session ID, and Hit ID
Jun 3, 22
E-Commerce Conversion Rate Optimisation
In this article, you will learn what measures you can take in your product discovery functionalities to optimise your e-commerce conversion rate.
May 19, 22
3 Trends in E-Commerce Product Discovery
How to understand and use state-of-the-art technologies to create an advanced setup for a successful product discovery capability in your e-commerce channels
Apr 15, 22
5 Must-haves in E-Commerce Product Discovery
How you can create a good baseline setup for a successful product discovery capability in your e-commerce channels
Jan 9, 22
Google Analytics Basics
The basics of installing Google Analytics on your site and analysing data
Jun 30, 20
MICES Talk: Solving the E-Commerce Search Challenge
On the MICES / Buzzwords conference in 2020, I held a talk about how to solve the E-Commerce search challenge
